Gift ideas market – The following post is a paid review.

If you want to use paid advertising to promote a gift ideas website it is a good idea to work with the best.

One of the biggest advertising firm is Apogee Search .

Apogee Search has rapidly grown to become one of the 25 largest Search Engine Marketing firms in the world.

Founded by early Internet pioneers and McKinsey & Co. alumni, Apogee focuses on a variety of proven online marketing methods that include paid search, natural search, affiliate marketing, and pay-per-call.

All of Apogee Search’s solutions are designed to drive qualified, targeted visitors to B2B and B2C websites for more leads, customers, revenues and profits.

Apogee Search use proven techniques, powerful Web analytics tools, and a deep expertise in statistical evaluation to generate solid, measurable results at every stage of the search engine marketing process.

Instead of simply counting click-throughs or tracking vague “visibility” metrics, Apogee Search determine sales and profits. I’m talking about solid, real-world measurements like

• Specific number of completed lead forms

• Precise conversion rates

• Actual cost per lead, cost per sale

• Comparison of sales against search marketing investments

• Total revenues generated per day, week, month, quarter and year

The company has an online marketing blog about all the latest news in Search Engine Marketing.

The Apogee Search products are:

•Paid Search Advertising: Complete Pay-Per-Click campaigns to test and identify the keywords and keyword phrases that drive leads and sales.

•Pay Per Call Management: Drive prospects directly to your phones – and only pay when they call.

•Affiliate Marketing: An all-in-one program managed by Apogee to increase revenue through affiliate partner sites.

•Search Engine Marketing Training and Analysis: Detailed, hands on instruction in search engine marketing best practices. Receive a free analysis of your website’s
performance in the search engines.

So use online advertising the smart way.